Why I’m Starting Ridgeline Design (And Why It Feels Right)

Hello!

If you told me a year ago that I’d be launching Ridgeline Design, I probably wouldn’t have believed you. I’ve spent the last 6.5 years running a web development company, and while I enjoyed it, something felt… off. I was successful, but I wasn’t fulfilled.

So I took a step back. I thought about what truly makes me happy, what I could spend hours doing without getting bored. And the answer was clear—being outside. Whether I’m skiing, climbing, kayaking, or leading Scouts on an adventure, the outdoors has always been my happy place. That realization led me to a simple question: Why not combine my love for adventure with my expertise in design and development?

Ridgeline Design is the necessary next step in my career and personal journey. It’s not just another web agency—it’s a place where I help outdoor brands tell their stories, reach the right audience, and create websites that actually reflect their spirit. Every project I take on is done with care, creativity, and the highest attention to detail.

This blog is where I’ll share my journey—what I learn, what I build, and what excites me. If you’re here, you’re part of the adventure. Let’s make something incredible together.

Philippe